To begin with, most organizations now a days are using social media to get themselves out there and to be noticed/heard of. They see that being active on social media and staying engaged with their audience makes their organization bigger and better. One organization that is doing good on social media is Starbucks. Starbucks "gets" social media, they are good with connecting with young people and know what their interest are. The way they engage with their followers is by using a lot of hash tags. Also, they post upcoming events or new design of a cup or new flavor of some sort on twitter. So that being said, people will go on twitter to stay up dated and get the latest news from them. Their target audience is young adults/ teenagers because they sell products that are loved by them. The way they talk to their followers is good to because they talk in a way that brings in all these young adults/teenagers to their account. As I said before, they use a lot of hash tags, constantly update their pictures, keeps everyone up to date, etc. Starbucks knows the language of the millenniums which makes them popular on Twitter.
The next big company that engages well with their audience is Play station. This type of industry is doing very well on Twitter because there are a lot of gamers in this generation and one of the main gaming companies is Play station. The way Play station uses social media is by keeping the gaming community informed on new games that are developing, or gaming events they are hosting, etc. The way Play station tweets is by posting a lot of pictures, videos, links and they pin their tweets for big events such as holiday promotions. They know what gamers are looking for and they deliver it the exact way they want it. They also interact with their fans by re tweeting their tweets! Their strategy to bringing in followers is by always letting their followers know information that wouldn't be shared any other place. They have 9 million followers and are still growing. Play station uses Twitter because they know there are millions of people who are looking for some type of gaming news account they are looking to follow. A account where they can get their daily gaming news.
